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Week 11 2026

· 2 min read
Carl Grundberg
CTO

Analytics & Reporting

  • Event tracking — Break down by Event category, Event name and Event action, and count unique events with the Events metric.
  • Event values — When your events have numeric values, you can now see Total event value, Average event value, Max event value, and Min event value.
  • Page and action details — Filter and break down by Action path, Pageview URL, Pageview path, and Pageview title.
  • Goal conversions — Replaced the old goal conversions metric with Goal conversion visits, which counts unique visits that converted on at least one goal.
  • Visits — Clarified the description of Visits.

AI Assistants as Traffic Source

  • Referring AI assistant — Traffic from AI assistants (such as ChatGPT, Perplexity) is now tracked as its own dimension.
  • Filter and segment by AI assistants as a traffic source.

Data & Licensing

  • Question responses — Duplicate survey responses are now removed so each response is counted only once.
  • License renewal — Fixed the renewal date shown in the license flow and simplified the renewal text.

Query Builder

  • Filter labels — Labels for filters like browser, device brand, and operating system are now displayed more clearly and consistently.